Supported Parameters
Kayzen reporting API allows you to create, update, view and delete your campaign's performance reports
Supported metrics, filters and group_by parameters are listed below
Metrics
Metrics | Description |
|---|---|
wins | Total count of auctions won |
impressions | Total count of ad-impressions served |
clicks | Total count of clicks |
conversions | Total count of conversions as defined by a conversion_object |
unique_users | Total count of unique_users who did a conversion action. Defined as part of conversion_object |
ct_installs | Total count of click-through attributed installs |
vt_installs | Total count of view-through attributed installs |
win_rate | Value between 0 - 1. Multiply by 100 to get the number in percentage. Win Rate is calculated as Wins/Bids. |
ctr | Value between 0 - 1. Multiply by 100 to get the number in percentage. CTR is calculated as clicks/impressions |
conversion_rate | Value between 0 - 1. Multiply by 100 to get the number in percentage. Conversion rate is calculated as installs/clicks |
video_start | Total count of video start events |
video_first_quartile | Total count of video first quartile events |
video_midpoint | Total count of video midpoint events |
video_third_quartile | Total count of video third quartile events |
video_complete | Total count of video complete events |
advertiser_ecpm | Effective cost per thousand impressions |
advertiser_ecpc | Effective cost per click |
advertiser_ecpi | Effective cost per install |
advertiser_ecpa | Effective cost per Conversion action as defined by conversion object |
Filters
Filters | Description | Sample/ Supported Values |
|---|---|---|
tag | Array of tags created by the user. | Sample Value- |
line_item_id | Array of line item id's. Also represented in the UI as Orders | Sample Value- 104669 |
campaign_id | Array of unique campaign id's | Sample Value- 138939. |
deal_id | Array of unique deal id's | Sample Value- 2349 |
creative_id | Array of unique creative ids | Sample Value- 50279679 |
exchange_id | Array of programmatic exchange id's | Please refer to Exchanges |
app_object_id | Array of unique advertiser app object id's | Sample Value - [10, 12] |
site_object_id | Array of unique advertiser website object id's | Sample Value - [11, 13] |
app_id | Array of publisher app ids: Unique Kayzen specific id for every publisher app per exchange | Sample Value- 63webhaubwajhb27820 |
app_bundle_id | Array of publisher app bundle ids: Unique appstore/playstore bundle ID for publisher app | Sample Value- com.forthblue.pool |
user_country_id | Array of country ids: Kayzen specified ID's for every country | Please refer to Countries |
manufacturer_id | Array of manufacturer ids: Unique ID for device manufacturers | Please refer to Manufacturers (Device) |
traffic_type | Type of traffic on which campaign served. | Supported Value- |
connection_type | Type of user connection. | Supported Values- |
Group By
Field | Description | Sample/ Supported Values |
|---|---|---|
year | calendar year | Sample Value- 2019 |
month | calendar month | Supported Values- 1, 2,12 |
day | calendar date | Sample Value- 21 March 2019 |
line_item_name | Name of line items. Line items are represented as Orders in the UI | Sample Value- Test Order |
line_item_id | ID of line items. Line items are represented as Orders in the UI | Sample Value- 104669 |
campaign_name | Name of the campaigns | Sample Value- Test Campaign |
campaign_id | Unique ID of the campaign | Sample Value- 138939 |
dealid | Unique PMP deal id's | Sample Value- 2349 |
campaign_type | Optimization algorithm that the campaign is using. | Supported Values- |
creative_name | Creative name in the platform | Sample Value- Test Creative |
creative_id | Unique ID per creative | Sample Value- 50279679 |
creative_type | Type/format of creative | Supported Values- |
is_ssl | Specify whether creative's click and impression URL were secure url's or not | Supported Values- |
video_duration | Length of video file. Example: 15sec, 30sec, 45sec | Sample Value- 15, 29, 30 |
video_resume | Total count of video resume events | Sample Value- 139282 |
exchange_name | Name of programmatic exchanges integrated with Kayzen Platform | Please refer to Exchanges |
exchange_id | Unique ID for programmatic exchanges on Kayzen platform | Please refer to Exchanges |
app_name | Exchange specific publisher app name. Same app might have different names across exchanges | Sample Value- Pool Billiards Pro |
app_id | Exchange specific Unique ID for publisher apps. Same app will have different app_id across exchanges | Sample Value- 3b01c74ab91c8f7f78caae7c38428434 |
app_bundle_id | Playstore/App store bundle id/app id for the publisher app | com.king.candycrushsaga |
app_object_name | Advertiser app name in Playstore / AppStore | Sample Value - |
site_object_name | Advertiser site URL | Sample Value - |
app_object_store_id | Package Name / App ID of the Google / Apple Play Store Apps accessible to the advertiser. | Sample Value - |
user_country_id | List of Kayzen specific Country ID's | Please refer to Countries |
country | List of Country names | Please refer to Countries |
country_code | Alpha-3 digit ISO country code for every country | Sample Value- RUS for Russia |
traffic_type | Type of traffic on which campaign served | Supported Value- |
os_name | Name of the user's device operating system | Please refer to OS- Operating System |
os_version_name | Operating system version of user's device | Please refer to OS Version |
manufacturer_name | Device's manufacturer name | Please refer to Manufacturers (Device) |
manufacturer_id | Kayzen specific unique ID of device manufacturers | Please refer to Manufacturers (Device) |
connection_type | Type of user connection | Supported Values- |
advertiser_name | Advertiser name in Kayzen Platform | Sample Value- Test Advertiser |
advertiser_id | Advertiser ID in Kayzen Platform | Sample Value- 12274 |
Updated almost 3 years ago